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Read our stories and insights on sales, strategy and
customer connections here.

Understand First, Then Sell.

There's two types of questions when it comes to sales.

Customers & The Labels We Give Them.

Why we do it and how we can move forward.

Drop Your Price or Grow Your Value

Why focusing on value is a road less travelled.

Sun Tzu and The Art of Selling

Lessons on selling from over 2,500 years ago...

The Salesperson's Creed.

The dilemma and salvation of sales.

Safe Harbour & Killing Customer Trust.

When our brand promises one thing but our actions do something else.

Internal Commoditisation.

Customers buy on emotion and then justify their decision with logic, not the other way around.

Follow the Customer, Not the Sale.

"The new strategy required us to learn everything we could about the customer"