Read our stories and insights on sales, strategy and
customer connections here.
There's two types of questions when it comes to sales.
Alignment and your success.
Why we do it and how we can move forward.
An important differentiation.
Why focusing on value is a road less travelled.
Lessons on selling from over 2,500 years ago...
The dilemma and salvation of sales.
When our brand promises one thing but our actions do something else.
Customers buy on emotion and then justify their decision with logic, not the other way around.
Driving Win/Win/Win outcomes.
"The new strategy required us to learn everything we could about the customer"